At y444 we understand that handing over your personal information requires trust. This Privacy Policy explains clearly what data we collect when you use our platform, why we collect it, who we share it with, and what rights you have over it. We have written it in plain language because we want every Pakistani player to actually understand it — not just scroll past it.
Name, mobile, CNIC, payment details, device data, and betting activity — only what is genuinely needed.
Account management, identity verification, payment processing, fraud prevention, and responsible gaming.
Payment processors, KYC providers, and regulators only — y444 never sells your data to advertisers or third parties.
Access, correct, or delete your data. Withdraw marketing consent. Request data portability. All available via support.
This Privacy Policy applies to the y444 platform, accessible at y444.im. When this policy refers to "y444", "we", "us", or "our", it means the operator of the y444 platform. When it refers to "you" or "the player", it means any individual who visits, registers on, or uses the y444 website and services.
y444 is the data controller for all personal information collected through the platform. As data controller, y444 is responsible for deciding how and why your personal data is processed. If you have any questions about this policy or about how y444 handles your data, please contact us at support@y444.im.
This policy covers data collected through y444.im only. If you use a third-party payment app like Easypaisa or JazzCash to deposit, that provider's own privacy policy also applies to the transaction on their side.
y444 collects personal data through three main routes: information you provide directly when registering or using the platform, information generated automatically as you interact with y444, and information received from third-party providers we work with. Below is a breakdown of each category.
| Data Category | Examples | Collected When |
|---|---|---|
| Identity Data | Name, DOB, CNIC | Registration & KYC |
| Contact Data | Mobile number, email | Registration |
| Payment Data | Wallet IDs, card last 4 | Deposit / Withdrawal |
| Transaction Data | Bet history, PKR amounts | During betting activity |
| Technical Data | IP address, device ID | Every visit / session |
| Usage Data | Pages viewed, session length | Every visit / session |
| Communication Data | Support chat transcripts | When contacting support |
y444 uses your personal data only for specific, legitimate purposes. We do not use it for anything else without first updating this policy and notifying you. The main purposes for which y444 processes personal data are:
Every time y444 processes your personal data, we do so on one of the following legal grounds:
y444 never relies on consent as the legal basis for processing data that is necessary to deliver the core betting service. If you withdraw consent for marketing, your ability to bet at y444 is completely unaffected.
y444 does not sell, rent, or trade your personal data to advertisers, data brokers, or any other third party for their own commercial purposes. We share data only in the following limited circumstances:
y444 works with carefully selected third-party processors who help us deliver our service. These include identity verification (KYC) providers, payment processors (Easypaisa gateway partners, JazzCash, card processors), customer support platform providers, fraud detection services, and cloud hosting providers. All processors are contractually required to handle your data only on y444's instructions and to maintain appropriate security standards.
y444 may disclose personal data to regulatory bodies, law enforcement agencies, financial intelligence units, or courts where required by applicable law — for example, in connection with an AML report, a court order, or a regulatory inspection. We will notify you of any such disclosure unless prohibited from doing so by law.
In the event of a merger, acquisition, or sale of y444's business or assets, personal data held by y444 may form part of the transferred assets. Any acquiring entity would be required to honour the commitments in this Privacy Policy or notify you of any material changes.
y444 will never share your data with betting tipsters, third-party marketing companies, or any party for purposes unrelated to running the y444 platform.
Because y444 handles real PKR transactions, payment data is treated with the highest level of protection in our systems. When you deposit or withdraw via Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT, or card, your payment credentials are processed directly by the relevant payment provider — y444 does not receive or store your full Easypaisa PIN, JazzCash PIN, or card CVV/CVC at any point.
y444 stores a tokenised reference for each payment method you use, which allows us to route future withdrawals to the same method you deposited with. This token cannot be used to initiate a payment by anyone — it is a reference identifier only. Transaction records, including PKR amounts and timestamps, are retained as required by our financial record-keeping obligations.
If you believe a y444 transaction has been processed incorrectly, contact support at support@y444.im with your transaction reference. y444 will investigate and, where an error is confirmed, correct it as quickly as possible.
y444 uses cookies and similar tracking technologies to make the platform work correctly, to remember your preferences, and to understand how players use the site so we can improve it. A cookie is a small text file stored on your device by your browser when you visit a website.
You can control non-essential cookies through your browser settings. Most browsers allow you to block or delete cookies at any time. Note that disabling essential cookies will prevent you from logging in to y444 or placing bets. If you access y444 on a mobile browser, cookie controls are available in your browser's privacy or site settings.
y444 does not use advertising or retargeting cookies. We do not track you across other websites or build advertising profiles based on your browsing activity outside of y444.im.
y444 retains personal data only for as long as necessary for the purposes described in this policy, or for as long as required by applicable law. The following general retention periods apply:
When data is no longer required, y444 securely deletes or anonymises it so that it can no longer be associated with you.
Protecting your personal and financial data is a core operational priority at y444. We implement a layered set of technical and organisational security measures including:
No online system is completely risk-free. y444's security measures significantly reduce risk but cannot guarantee absolute protection against all threats. If you notice suspicious activity on your y444 account, contact support immediately at support@y444.im.
As a y444 player, you have the following rights over your personal data. To exercise any of these rights, contact support@y444.im with the subject line "Privacy Rights Request" and we will respond within 30 days.
Request a copy of all personal data y444 holds about you, including your account details, transaction history, and any KYC documents on file.
Ask y444 to correct any personal data that is inaccurate or incomplete. If your mobile number has changed, for example, you can request an update.
Request deletion of your personal data where y444 no longer has a legal or contractual basis to hold it. Note that financial record-keeping laws require us to retain transaction data for at least five years.
Ask y444 to pause processing of your data while a correction or objection request is being resolved, without deleting the data outright.
Receive a copy of data you have provided to y444 in a structured, machine-readable format that you can provide to another service if you wish.
Object to y444's use of your data for direct marketing at any time, with immediate effect. You may also object to processing based on legitimate interests where you have grounds related to your particular situation.
y444's services are strictly for adults aged 18 and over. y444 does not knowingly collect personal data from individuals under the age of 18. If we become aware that an account has been registered by someone under 18, the account will be closed immediately, all deposits will be returned, no winnings will be paid, and any personal data collected will be securely deleted.
If you are the parent or guardian of a minor and believe they have opened a y444 account, please contact support@y444.im immediately. We will investigate and resolve the matter as a priority.
y444 may send you promotional communications about PSL betting offers, cricket bonuses, reload promotions, and new game launches. We send these either because you opted in during registration, or because you are an existing player and we have a legitimate interest in keeping you informed — but only where you have not opted out.
You can opt out of marketing communications from y444 at any time in one of the following ways:
Opting out of marketing has no effect on your ability to use y444 or on transactional communications — you will still receive important account notifications such as deposit confirmations, withdrawal updates, and security alerts.
y444 may update this Privacy Policy from time to time to reflect changes in our data practices, new services, or changes in applicable law. When we make material changes — changes that meaningfully affect how we use your data or your rights — we will notify you via SMS to your registered mobile number or via a notification when you next log in to y444.
The date at the top of this page always shows when the policy was last updated. We encourage you to revisit this page periodically. Continued use of y444 after the effective date of any update constitutes your acceptance of the revised policy.
If you have questions about this Privacy Policy, want to exercise one of your data rights, or want to raise a concern about how y444 has handled your personal data, please get in touch:
y444 aims to respond to all privacy-related requests within 30 calendar days. If you are not satisfied with our response, you have the right to raise the matter with a relevant data protection authority in your jurisdiction.
For questions specifically about responsible gaming tools and limits, the Responsible Gaming page provides dedicated information and resources.
Six things every y444 player should know about how we treat their personal data.
y444 does not sell, rent, or share your personal data with advertisers, marketers, or data brokers. Your information stays within y444's operational ecosystem and the essential third parties needed to run the platform.
Every page of y444, including account pages, bet placement, and deposit flows, is served over HTTPS with TLS encryption. Data in transit between your device and our servers is always encrypted.
Your Easypaisa, JazzCash, and card payment details are processed by PCI-compliant payment partners. y444 stores only a secure token reference — never your full payment credentials.
Email support@y444.im at any time to request a full copy of your data, ask us to correct inaccurate records, or request deletion where there is no legal obligation to retain it.
Unsubscribe from y444 marketing messages at any time via the link in any SMS or email, or from within your account settings. Opting out has zero effect on your ability to bet or withdraw.
y444 does not use retargeting pixels or advertising cookies. We do not track you across other websites or share your browsing activity outside y444.im with advertising networks.